network

100

Cohort 01 applications are open. Ten seats.

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Cent · Cohort 01

100 / 100

1,000 users in 3 months. Or your money back.

1,000 users in 3 months. Or your money back.

A three-month working cohort for technical founders. Ten seats. £990.

A three-month working cohort for technical founders. Ten seats. £990.

The method

The problem

The first hundred is the hardest.

You built for months, launched, and met the void. Not because the product was wrong, but because finding users is a different job.

There’s no magic formula for the first hundred. Just a method, and the willingness to get uncomfortable.

Three ways to grow.

Three ways to grow.

DIY — £490 for one month. A do-it-yourself path aimed at your first 100 users.

Guided — £990 for three months. A written plan aimed at 1,000 users, with guidance as you execute.

Done for you — £2,000 per month. We do the work for you.

DIY — £490 for one month. A do-it-yourself path aimed at your first 100 users.

Guided — £990 for three months. A written plan aimed at 1,000 users, with guidance as you execute.

Done for you — £2,000 per month. We do the work for you.

Fully remote

Built live, twice a week. From anywhere.

Two live sessions a week. A number posted every day. No video library to fall behind on.

Fully remote

Built live, twice a week. From anywhere.

Two live sessions a week. A number posted every day. No video library to fall behind on.

The method

Position. Test. Distribute. Count.

Position. Test. Distribute. Count.

Month 1

0 → 30

The Sentence.

Who exactly, what pain, why you. You leave with candidate positionings, ready to test.

Month 2

30 → 150

First Traffic.

Cold outreach, communities, first posts. Your first 150 users help you test the winning positioning.

Month 3

150 → 1000

The Channel.

The Reddit playbook, run on your real account. Live surgery on your real posts, twice this week.

Nobody nails positioning on a whiteboard. It gets
nailed in the comments section.

Nobody nails positioning on a whiteboard. It gets nailed in the comments section.

The PRICE

The top three founders of each cohort earn an interview for Saff, our accelerator residency in London.

The top three founders of each cohort earn an interview for Saff, our accelerator residency in London.

The top three founders of each cohort earn an interview for Saff, our accelerator residency in London.

Judged on one thing only: the Count.

100

The SYSTEM

Time to get uncomfortable.

Time to get uncomfortable.

The Playbooks

The Playbooks

The exact plays that got our own products their first hundreds of users, run live on your company in the weekly Sitting.

The exact plays that got our own product the first hundreds.

Rounds

Rounds

Feedback from operators who have done it before. Your real posts and pages, taken apart and rebuilt in front of you.

Feedback from operators who have done it before.

The Count

The Count

An accountability system with nowhere to hide. Your number, posted daily in the room. Uncomfortable, on purpose.

An accountability system with nowhere to hide.

Before Cent

Not our first hundred.

Not our first hundred.

500+

500+

500+

founder applications reviewed

founder applications reviewed

20+

20+

20+

products shipped at Converge Labs

products shipped at Converge Labs

300+

300+

300+

users at AirMedia's first launch

users at AirMedia's first launch

6

6

6

figures bootstrapped business

figures bootstrapped business

AirMedia

CONVERGE LABS

AirMedia

CONVERGE LABS

DealIQ

CONVERGE LABS

DealIQ

CONVERGE LABS

Azugh

CONVERGE LABS

Azugh

CONVERGE LABS

Revel

CONVERGE LABS

Revel

CONVERGE LABS

See the work →

Meet Saff →

"The team's superpower is turning raw ideas into functioning products. They make early execution feel simple when it rarely is."

"The team's superpower is turning raw ideas into functioning products. They make early execution feel simple when it rarely is."

"The team's superpower is turning raw ideas into functioning products. They make early execution feel simple when it rarely is."

Imane Faqir · Founder of Azugh

Read this before you apply

It's not for everyone.

It's not for everyone.

We are not selling you a million dollars in a few days. We have been through this exact step, and we have watched good founders stall on it. Cent exists for that step and no other.


We can’t accept everyone, or every model.


You execute, we guide. For three months, make customer growth part of your working week. Join two live sessions each week, run the agreed outreach and distribution work between sessions, and post your Count daily. The core cohort is hands-on: we help you choose what to test, review what happened and improve the next move. You still do the work.

100

The seat

£990. Ten seats.

£990. Ten seats.

£990. Ten seats.

Reach 1,000 users by the end of month 3, or your £990 cohort fee is refunded.

Two conditions: we agree in writing during week one what counts as a user, and you complete the agreed cohort work. If you do the work and finish month 3 below the agreed 1,000-user target, we refund the £990 cohort fee in full. We refund effort that didn’t convert, not absence.

Two conditions: we agree in writing during week one what counts as a user, and you complete the agreed cohort work. If you do the work and finish month 3 below the agreed 1,000-user target, we refund the £990 cohort fee in full. We refund effort that didn’t convert, not absence.

Two conditions: we agree in writing during week one what counts as a user, and you complete the agreed cohort work. If you do the work and finish month 3 below the agreed 1,000-user target, we refund the £990 cohort fee in full. We refund effort that didn’t convert, not absence.

Done for you: £2,000 per month. Three seats.

Program details

The shape of it.

The shape of it.

Format

3-months cohort, fully remote

Live

2 sessions per week (1 Sitting, 1 Round), plus the daily Count

Seats

10 per cohort

Cohort 01

Dates announced to applicants first

Applications close

close

When ten seats are filled

FAQ

What you need to know.

What you need to know.

Who is this for?

What counts as a "user"?

Is this a course?

How much time does it take?

What if I don’t reach 1,000 users by the end of month 3?

Do I need an audience or a network?

Do you take equity?

When are the live sessions?

cent • cent • cent

cent •

The number is waiting.

The number is waiting.

Ten seats. Applications close when the room is full.

Ten seats. Applications close when the room is full.

100

Method

The Seat

Apply

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London © 2026

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